Giving Tuesday 2020: Double Your Impact With Matching Donations

Tuesday, December 1st is Giving Tuesday 2020, an international day about giving support through charities and nonprofits by donating money or volunteering your time. In case you aren’t inundated with mailings already, this time of year is a big deal for charities, with 40% of donations occurring in the last six weeks of the year. Here are some ways you can “double your impact” with a matching donation.

Facebook Match (good toward any charity that accepts donations via Facebook). Starting at 8am Eastern on 12/1, Facebook will match $7 million in donations to U.S. nonprofits – up to $100,000 per nonprofit and $20,000 per donor. Donations will be matched for the first $2M, 10% for the next $5M.

For example, give directly with the donate button on the The Humane Society Facebook Page. You can also start your own fundraiser here or simply post up a donate button to support your favorite charity.

Check for an employer match. Try this lookup tool from DoubleTheDonation. Most of these programs don’t require you to actually give on a specific day, but you may want to start the process today so you don’t forget in the holiday rush.

Individual charities. Many charities are organizing their own matching program for #GivingTuesday. Here are some large charities have organized their own matches in the past, but I would check to make sure.

• American Red Cross
• UNICEF USA
• Feeding America

Also check with your favorite local community nonprofit. GivingTuesday.org has some additional ideas.

Having trouble deciding where to give? Here are some charity comparison sites that will help you pick where to send your help.

• CharityNavigator – Largest and well-publicized charity rating site, provides a 4-star rating based primarily on financial criteria.
• GiveWell – Tries to identify the best charities, not rate them all. Focused primarily on charities working internationally
• GreatNonProfits – Allows clients, volunteers, and funders to post personal reviews based on their experiences.
• GuideStar – Tries to be a one-stop shop for both financial data and personal reviews of charities. Must register to see a lot of things, and pay a subscription fee for premium in-depth data.

Looking to volunteer your time? Check out FeedingAmerica.org and find a volunteer opportunity at a food bank near you.