Toilet Paper Shrinkflation Stats and Evidence

September 12, 2024 By Jonathan Ping 4 Comments
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The Hustle has an entire article on toilet paper shrinkflation that confirms all of your suspicions with historical evidence. (They even went to eBay to get some of the old stuff!) The rolls got smaller and lighter. The number of sheets dropped. The individual sheets each got a bit narrower. The price per square foot got higher. The rolls got so small they had to start calling them double rolls (that were smaller than the original single rolls!), and now we’ve reached “Mega XL” and “Super Mega”…

Of course, not all brands are the same. The folks on the Slickdeals forum seem to use the Costco Kirkland Signature cost per square foot as the benchmark ($0.0133/sf). As with index funds, I guess the easiest way to get a fair deal is just to simply buy the low-cost benchmark. 🧻 🤑

Filed Under: Frugal Living
Last updated: September 12, 2024
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Comments

  1. Dave says
    September 13, 2024 at 2:25 am

    These companies will cut wherever they can and on whatever products. No regard for health. It’s all about money in this world.

    Reply
  2. ROCK says
    September 13, 2024 at 5:16 am

    A big bag of potato chips are halfway filled up but cost twice as much, One good thing is I now only eat them only once in a while instead of all the time. I save money and better health wise.

    Reply
  3. Tim Hebb says
    September 13, 2024 at 6:03 pm

    Another great argument for buying a washlet, bidet, bidet seat attachment or whatever you want to call them. In addition to being more hygienic, eco-friendly and satisfying, they eliminate or vastly reduce the use of toilet paper — and the cost of toilet paper. In my experience, buying a bidet is like buying an EV: once you try it, you never want to go back.

    Reply
  4. Deb Meinke says
    September 15, 2024 at 4:16 am

    The benchmark Costco paper used to be pretty nice for the price. But the quality has gone down dramatically. It’s also extremely linty now and will cover your entire bathroom with tp dust – floors, walls, everything. Gross.

    Reply

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